Picking TED SIM’s BRAIN (Aputure’s president)
Ted Sim is one of the main forces who made Aputure what it is. We sat down for a fun chat and talked about the past, present, and mostly future of Aputure. A TED talk, if you will (I am a Dad, and I am allowed Dad jokes)
Ted has a unique perspective on the industry, from lights through color science to the sheer force of the creative community.
In the ten or so years that I have known Aputure, they have gone from producing simple video LED panels, to leading the industry with lights like the Aputure XT26. It was a great opportunity to learn a little bit about the DNA and culture of Aputure. And a great opportunity to get an idea on what aputure is planning for it’s Amaran brand.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.